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The Blocking and Tackling of Marketing
There is a story about one of the early Super Bowl winning teams and how the coaches prepared the players...
Consumers are sending a strong message: “Stop following us!”
I broke a friend’s eyeglasses. We were playing tennis, I hit a shot I shouldn’t have hit and the ball caught the side of Jeff’s frames. The lens went one way, the frames went another and Jeff had broken glasses and a black eye to show for my mistake.
The Day Snakes Became “Toothy Critters”
I am perfectly happy with a vacation that doesn’t include snakes.
I reached that conclusion two years ago while spending a week at a Florida beach with my family. Although I had never caught even a glimpse of a snake in many trips to the Gulf Coast beaches, I saw three near the home we were renting and two of them were poisonous.
How to rescue a loyal customer
Loyal customers place a high level of trust in your company and how you do business. But when a loyal customer perceives that your organization has damaged that trust, you have an emergency. And that emergency requires a rescue.
The Chick-fil-A way of handling a complaint
It’s not that I’m wild about the Chick-fil-A coleslaw, or anyone else’s slaw for that matter. But I figured it was a healthier alternative to waffle fries and it was still a real side item. For me, yogurt parfait or a salad with fruit and nuts don’t do it. This is a chicken place, not a garden club.